Where user-centred and conscious design meets beauty

We are an architecture and design studio redefining living-as-a-service.

our story

Sense Of Place Architecture

SOP Architecture is a multi-disciplinary architecture and design studio based in Vienna. Founded in 2022 by Carmen Dumitrescu, it embodies a belief in architecture and interior design deeply rooted in their surroundings.

At SOP Architecture, we strive to design authentic spaces that resonate with both the location and future occupants. Whether it’s a hotel, co-living or a student residence, we aim to create meaningful connections through a genuine sense of place.

our approach

What makes us different

Our design process bridges diverse audiences, drawing inspiration from the guest experience principles of the hospitality industry and seamlessly applying them to create remarkable living-as-a-service solutions.


We place users at the heart of our design process, crafting spaces that resonate with their needs and aspirations.

conscious design

Our design ethos is rooted in mindful choices, reflecting our dedication to sustainability and social ecology.


We believe in creating spaces that can enhance quality of life across generations through design.


Solutions that span the entire spectrum from traditional hospitality to the residential sector.

discover our work

Selected Projects


Future Living

The “future living” project started in May 2022, spanning over a period of 24 months. The goal of the research project is to identify major changes and innovations which will be relevant for the future of the serviced living sector.

Future of Hospitality Institute has brought together a diverse group of industry partners from seven countries in a collaborative environment to gain insight in order to assist them in applying cutting-edge know-how in their strategic planning. The aim being to define feasible living concepts based on applied research and shared experience.